X Professional Seminar for Church Communications Offices - Program
Participation and sharing: managing Church communication in a digital environment
Rome, April 26-28, 2016
TUESDAY, APRIL 26th, 2016
8.30 Arrival of participants
9.20 Wellcome from the Rector
Presentation
Communications in Concentric Circles: A Proposal for Church Communication Offices
Marc Carroggio, Professor of Communication Management, Pontifical University of the Holy Cross
10.00 The New Role of Communicators: From Content Diffusors to Promotors of Culture
Charles Marsh, Professor of Journalism and Mass Communications, University of Kansas, United States
10.45 Presentation of the School’s Academic Journal "Church, Communication & Culture"
11.00 Break
11.30 Papers
12.50 End of Session
15.00 Workshops (simultaneous <>)
<> Workshop 1 - From a Single Spokesperson to a Plurality of Voices: Advantages and Challenges for the Consistency of the Message
- Ivan Maffeis, Director of the Communication Office of the Italian Bishops’ Conference
Training Experts for the Public Debate
- Rafael Medeiros, Coordinator of the "Projeto Comunicação Aberta", São Paulo, Brazil
Laudato si’ in Brazil: A Media Success
- Margaret Doherty, Deputy Director of Communications, Catholic Bishops’ Conference of England and Wales
The Communication Value of the Testimony
- Marion Mulhall, Founder and CEO of worldpriest.com, Ireland
The Project worldpriest.com
Moderator: Giovanni Tridente, Communications Department, Pontifical University of the Holy Cross
<> Workshop 2 - Communication of Religious Events in the Digital Age
- Simeón Reyes, Diocese of El Salvador, and Alfredo Vela, Director of the “Grupo Educare”, San Salvador
The Beatification of Óscar Romero
- Antonio Hernández Deus and Teresa Sádaba, Directors of Communication for
The Beatification of Álvaro del Portillo, Spain
Moderator: Cristiane Monteiro, Canção Nova TV, Brazil
16.45 Panel 1 - Big Data and Institutional Communication
- Alessandro Chessa, Institute for Advanced Studies, Lucca, Italy
Free Tools to Listen to the Social Online Conversation
- Marc Argemí, CEO of Sibilare, Barcelona, Spain
Analysis of the Public Conversation about a Church Event
Moderator: Daniel Arasa, Professor of Digital Communications, Pontifical University of the Holy Cross
17.45 Break
18.00 Public Opinion in the Church. A Communicative and Ecclesiological Reflection
Norberto González Gaitano, Professor of Media Ethics and Public Opinion, Pontifical University of the Holy Cross
Chair: Daniele Sebastianelli, Pontifical University of the Holy Cross
18.30 Debate (Afternoon Speakers)
19.00 End of Session
WEDNESDAY, APRIL 27th, 2016
8.30 Appointment at Via della Conciliazione n. 54, for the Papal Audience (St. Peter's Square)
12.00 Meeting at the Press Office of the Holy See (Via della Conciliazione, n. 54)
Church and new communication challenges
Dario E. Viganò, Prefect of the Secretariat of Communication
15.00 Papers and Workshops 3 (simultaneus <>)
<> Papers
<> Workshop 3 - Communications Experiences from Papal Trips
Panel coordinated by Yago de la Cierva
Executive Director of World Youth Day 2011
16.30 Break
16.45 Social Media Policies: Principles and Trends
Daniele Chieffi, Media Relations and Social Media Management for Eni, Italy
In conversation with Bruno Mastroianni, Professor of Media Relations, Pontifical University of the Holy Cross
17.30 Panel 2 - Managing Digital Identity: Church Experiences
- Karen Toftera, CAFOD - Humanitarian Agency of the Catholic Church in England and Wales
- Ronnie Convery, Director of Communications of the Archdiocese of Glasgow, Scotland
- Juan Narbona, International Web Editor of opusdei.org
Moderator: Rita Marchetti, Professor of Theory and Technique of Digital Media, University of Perugia, Italy
19.00 Special Guest
19.15 Cocktail-Dinner at Palazzo Ferrajoli (Piazza Colonna, 355)
THURSDAY, APRIL 28th, 2016
8.45 Welcome and Overview of the Third Day
9.00 The Communication Power of Mercy
- Antonio Maria Sicari Carmelite priest, Theologian and Writer, Studio Teologico Carmelitano, Brescia, Italy
- Emmanuel Edwards Sister of the Missionaries of Divine Revelation, Faith and Art Itinerary of the Vatican Museums, UK
Chair: Rev. Prof. José María La Porte, Dean of School of Church Communications, Pontifical University of the Holy Cross
10.00 Panel 3 - Apps: New Ways to Share Values?
- Paolo Padrini, Creator of iBreviary, Alessandria, Italy
- Damien Schmitt, Director of Global Digital Messaging for Relevant Radio, Green Bay, United States
Moderator: Ashley R. Noronha, Media Training Expert, Pontifical University of the Holy Cross
11.00 Break
11.30 Workshops (simultaneous <>)
<> Workshop 4 - Debating Values in the Social Networks: Developing an Authoritative Voice
- Eduardo Arriagada, Professor of Journalism and Digital Convergence, Catholic University, Santiago de Chile
- Daniele Bellasio, Editor-In-Chief of "Il Sole 24 Ore", Milan, Italy
Moderator: Charo Sádaba, Consultant of Social Networks and Professor of Digital Marketing, University of Navarra, Pamplona, Spain
<> Workshop 5 - Challenges of Catholic Television in the Digital Environment
Coordinated and Sponsored by Rome Reports TV News Agency
12.30 End of Session
15.00 Papers
16.15 Panel 4 - Church and Communication: Learning from Christians in Difficult Environments
- Anthony Fallah Borwah, Bishop of Gbarnga, Liberia
- Philippe Jourdan, Apostolic Administrator of Estonia
- Basilio Yaldo, Auxiliary Bishop of Baghdad, Iraq
Moderator: Marta Brancatisano, Professor of Anthropology, Pontifical University of the Holy Cross
17.15 Panel 5 - Journalists’ Voices: Five Church News Stories for the Next Year
- Giovanna Chirri, ANSA, Italy
- Paloma García Ovejero, Cope Radio, Spain
- Francis X. Rocca, The Wall Street Journal, USA
- Nicole Winfield, Associated Press, USA
Moderator: Diego Contreras, Vice Rector of Communications, Pontifical University of the Holy Cross
18.45 The Pope's Prayer Goes Viral
Juan Della Torre, Founder and CEO of La Machi, Argentina
19.00 Closing Session
José María La Porte, Dean of the School of Church Communications, Pontifical University of the Holy Cross
20.00 Concert by Apollinaris Ensemble in the Church of Sant'Apollinare
Update April 22, 2016
